Alex Gofman — I ship live games. Product leader & Unity engineer, London.

PORTFOLIO TELEMETRY

Live products, measured like one.

Straight from the consoles — cumulative curves, because shipped products compound. Every point re-verifiable from raw exports on request.

SOURCE: APP STORE CONNECT + PLAY CONSOLE EXPORTS

Enclaver — total downloads, cumulative (App Store + Google Play)2022 · +160.3K in one yearApple Analytics + Play Console, exported Aug 2026

FIREBASE AUTH EXPORT · VERIFIED AUG 2026

MarsCraft — registered accounts, cumulative

MARSCRAFT · FIREBASE AUTH · 2018

MarsCraft — signups / monthJuly · Apple feature · 4.5×

MARSCRAFT · FIREBASE AUTH · SIGN-IN MIX

MarsCraft accounts — Email · 45,320Facebook · 33,453Apple · 13,229

APP STORE CONNECT · ENCLAVER MONETISATION

Revenue per install2.7× — engineered, not bought

SHIPPED & LIVE

Every link is a real, checkable listing.

Eleven apps are live and downloadable right now — click any listing. The two flagships are in active development; the rest still earn and teach.

Enclaver – Life SimulatorLIVE

2020 → NOW · 518K INSTALLS · 4.3★ (2,600+ RATINGS) · 16 LANGUAGES

Choice-driven life sim. Five years of continuous live ops: 35-product IAP catalogue, 10 major paid updates in the last 11 months, revenue per install grown 2.7×. First shipped in native Swift — rebuilt in Unity while live.

App Store ↗Google Play ↗enclaver.com ↗All channels ↗

Northeld: Idle Castle RPGLIVE

JULY 2026 · BOTH STORES · STEAM IN PREP · 16 LANGUAGES AT LAUNCH

Fantasy strategy: base-building, idle progression, endless dungeon. Built 0-to-1 solo in ~3 months of focused work — PlayFab cloud saves, 20-product economy, repositioned pre-launch on keyword data.

App Store ↗Google Play ↗northeld.com ↗

MarsCraft – Focus Timer★ APPLE ×2✍ EDITOR'S NOTE

2018 → STILL LIVE · 171K DOWNLOADS · 70.7M IMPRESSIONS · 4,890 RATINGS · 4.6★

Focus timer that builds a Mars colony. Featured in 23+ countries ("New Apps We Love", "Best Apps of July 2018"), an editor's note and a major-feature shortlist. Top 10 Productivity in Norway, Denmark and Sweden; Top 200 in 50 countries. Real-time 1v1 multiplayer over Firebase. Invited to TV's Tomorrow's World Today.

App Store ↗

WillPower – Meditation

2019 → STILL LIVE · TV FEATURE AIRED ON BLOOMBERG · CNN · CNBC

Meditation & habit app: streamed content via Apple On-Demand Resources, SiriKit, 21-day plans. Launched with UK influencer partnerships and structured Facebook UA.

App Store ↗

Fitness portfolio — 8 apps

2020 → STILL LIVE (7 APPS) · 138K DOWNLOADS COMBINED

Home-workout suite shipped as a portfolio experiment in parallel with the games — men/women/abs/30-day-challenge and more.

Earlier & beyond software

2016 → · GITHUB: 47 PUBLIC REPOS

First three App Store games built nights-and-weekends (2016–17). Four production websites shipped solo with my AI-native workflow (northeld.com, enclaver.com, alexgofman.me, client work). Two Shopify storefronts on Facebook ads & influencer marketing (2017). A Fulham coffee shop built 0-to-1 in three months. US$1M+ in B2G aviation sales.

GitHub ↗

HOW I WORK

AI-Native. Receipts, not buzzwords.

Every project starts with a written CLAUDE.md engineering rulebook before the first line of code. Then the agents go to work — under human-owned architecture, review and release decisions.

alex@studio ~ % production-log --ai

# highlights, all shipped to production
localisation   ~1,560 agents · 141K strings/locale · 15 languages · ✓ 16 languages LIVE in both titles
store-presence 39 App Store locales + 61 Play listings written & pushed via API ✓ 100 listings
marketing      autonomous agents · 60 automated tests · anomaly detection → Telegram ✓ running
unity-mcp      editor automation · AI icons → chroma-key → ScriptableObjects ✓ zero manual imports
ops            14K-LOC realtime dashboard · 7 scheduled agents · Obsidian API ✓ daily
forensics      finance-grade pipeline exposed 30–58% dashboard undercount ✓ strategy re-based
# principle: AI accelerates. I own architecture, review, and release.

THE JOURNEY

A decade of shipping, in eight chapters.

2008–2013 · HOUSTON

Study, first ventures

CS and international-business coursework; built out a restaurant while studying; ran a car-export venture (US → Kazakhstan) — auctions, logistics, resale.

2013–2017 · ABU DHABI

Corporate discipline + first apps

Purchasing Manager & IT Specialist at CAS Continental Aviation Services — US$1M+ in government aviation sales. Nights and weekends: learned Swift, shipped three App Store games (2016–17). Started Facebook ads & influencer marketing with Shopify storefronts (2017).

2017–2018 · LONDON

Founded the studio, hired the team

Moved to the UK on the Entrepreneur route. Hired, led and mentored a five-person team plus two contracted design studios (Bangkok, Kyiv) — payroll, code review and delivery under one roof.

2018–2020 · MARSCRAFT

The first hit — featured by Apple twice

MarsCraft turned focus time into building a Mars colony — and Apple noticed twice: "Best Apps of July 2018" across 23 European countries, "New Apps We Love" in the US, Turkey, Netherlands and Singapore (2020), plus an editor's note and a major-feature shortlist email. 70.7M store impressions, 171K downloads, 92,002 registered accounts (console-verified today; 22,118 signed up in the featuring month alone), Top 10 Productivity in three Nordic countries, Top 200 in 50, 4,890 ratings worldwide, real-time 1v1 multiplayer — and a TV invite from Tomorrow's World Today.

2019–2020

WillPower on TV · Enclaver is born

WillPower's TV feature aired on Bloomberg, CNN, CNBC. Enclaver launched May 2020 in native Swift — the first creator video drove ~1,200 installs in month one.

2021–2023

Replatform, physical build, 40 certifications

Rebuilt Enclaver in Unity while live. Built a Fulham coffee shop 0-to-1 in three months. Completed 40 Unity/C#/Blender certifications. 530K+ downloads documented in the 2022 filing, with 800% YoY revenue growth.

2024 → NOW

The solo + AI-native era

Sole engineer on a 458K-line codebase. Unity 6 migration mid-lifecycle. Designed the content-as-IAP engine — 10 major paid updates in 11 months. Became a British citizen after an 8-year UK business immigration journey.

2026

Northeld ships · 16 languages live · Steam next

Northeld: Idle Castle RPG launched on both stores (July). Enclaver v3.16 took 16 languages live. Steamworks partner verified — PC release in preparation. Now: bringing founder-level ownership in-house — while mentoring first-time app founders on the side.

I ship live games & apps — and run them for years.